University of Toronto Engineering Handbook

This is a sample from the University of Toronto, Mechanical and Industrial Engineering handbook for which I was designer and editor. Contents included dates and deadlines as well as articles on how to succeed in this program.

Be Like Chachy Wordmark and T- Shirt

This is a concept for a brand that I chose to explore.  It is based on my dog Mouchacho (Chachy) and is more of a philosophy than anything else. It is a brand dedicated to enjoying life and using positivity to drive your decisions. A wordmark with a custom "Be Like Chachy" typeface has been created and used in various forms of merchandise. In this example, a t-shirt has been designed, and in the next slide, concept CD artwork has also been explored. 

Be Like Chachy Concept Album Artwork

Album artwork for the concept "Be Like Chachy" brand.

NLS Concept Brand Package

Brand package concept for company spcializing in monitoring software. 

This initiative was inspired in order to give this brand an updated look catered to its clients. With many of its clients in wind, water and solar industries, a fresh colour palette was created along with new layouts and modern typefaces.

Second Chance Designs Advertisement

This is an advertisement and branding standards guide that accompanies the Second Chance Designs stationary package. Stronger colours are used to catch the reader's eye, and close up shots of various pieces are displayed in order to also pique the reader's interest.

Second Chance Designs Brand Package

This is a brand package concept for a business that specializes in restoring and
re-finishing old furniture. This is an elegant and high-end brand that speaks to a demogaphic seeking quality and unique pieces.