Be Like Chachy Wordmark and T- Shirt

This is a concept for a brand that I chose to explore.  It is based on my dog Mouchacho (Chachy) and is more of a philosophy than anything else. It is a brand dedicated to enjoying life and using positivity to drive your decisions. A wordmark with a custom "Be Like Chachy" typeface has been created and used in various forms of merchandise. In this example, a t-shirt has been designed, and in the next slide, concept CD artwork has also been explored.