Custom Typeface - Winter Wonderland

Sample from the Winter Wonderland custom typeface. This was an exploration in how to use basic shapes to create letterforms.  A vibrant, holiday-inspired colour palette was used to evoke the fun and joyous feeling that comes with the holiday season.

Packaging Concept - Breaktime Chocolate Chip Cookies

Re-branding concept for Dare's Breatktime Chocolate Chips Cookies package. This design is meant to speak to an 18-35 year old demographic consisting of both men and women. This is a demographic that is tech savvy and current with social media trends. A typographic approach has been taken in order to stand out from the competitor and appeal to this young and hip audience. A QR code has been added to encourage shoppers to use their mobile devices to learn more about this product. 

Original Package below.