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Re-branding concept for Dare's Breatktime Chocolate Chips Cookies package. This design is meant to speak to an 18-35 year old demographic consisting of both men and women. This is a demographic that is tech savvy and current with social media trends. A typographic approach has been taken in order to stand out from the competitor and appeal to this young and hip audience. A QR code has been added to encourage shoppers to use their mobile devices to learn more about this product.
Original Package below.
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