Monday, 16 June 2014

Stinzine Art Contest Poster

This is a poster created for "Stinzine" a community publication for which I am a volunteer Graphic Designer. An art contest targeted to a 12-16 year old demographic, this poster is bright, bold and modern in order to attract this audience. The bold typeface and colours were chosen so this poster can be seen from a distance. 

Tuesday, 22 April 2014

Recipe Cards - 2 Concepts



Band Poster - Three Concepts

This is a fictional electronica artist for whom I created three different concept posters. A custom "Nina Cool" typeface has been created. I chose this approach with the typeface, as I wanted it to represent this particular genre of music. Electronica consists of random sounds and textures coming together to create whole songs. Similarly, this typeface consists of random shapes and colours coming together to create whole letterforms. 

Tuesday, 1 April 2014

Paris Poster

A typographic approach was taken with this poster. Red was used as an accent colour and inspires the romantic feeling associated with Paris. A combination of serif and sans-serif typefaces was used for visual interest; however was used sparingly to avoid confusion.

Wednesday, 5 March 2014

Custom Typeface - Winter Wonderland

Sample from the Winter Wonderland custom typeface. This was an exploration in how to use basic shapes to create letterforms.  A vibrant, holiday-inspired colour palette was used to evoke the fun and joyous feeling that comes with the holiday season.

Tuesday, 4 March 2014

Packaging Concept - Breaktime Chocolate Chip Cookies


Re-branding concept for Dare's Breatktime Chocolate Chips Cookies package. This design is meant to speak to an 18-35 year old demographic consisting of both men and women. This is a demographic that is tech savvy and current with social media trends. A typographic approach has been taken in order to stand out from the competitor and appeal to this young and hip audience. A QR code has been added to encourage shoppers to use their mobile devices to learn more about this product. 

Original Package below.